DesignOGC- Webite Redesign
DesignOGC, a spatial innovation studio focused on public spaces, needed a website that better reflected its mission of creating meaningful, impactful, and equitable design. The redesign transformed the platform into a modern, visually cohesive digital hub that acts as both a dynamic project library and a lead-generation tool. By showcasing projects, process, and values, the site now strengthens DesignOGC’s global presence and invites meaningful collaboration.
About
Client: DesignOGC
Contribution: Branding, Web Redesign
Year: 2023
Problems to Solve
Low engagement: Visitors weren’t compelled to explore deeply.
Confusing layout: Key information was hard to find.
Minimal conversion: Few clear calls-to-action to guide users.
Weak storytelling: Projects lacked narrative and process context.
Solution
Built an intuitive structure with a clear hero section that passes the “5-second test.”
Designed a project library that highlights mission, methodology, and outcomes.
Integrated values and philosophy into the site for stronger brand positioning.
Added purposeful CTAs to drive inquiries and collaborations.
Crafted a consistent, mobile-friendly design system on Figma.
Results
Improved clarity and brand positioning.
Increased inquiries and collaboration leads.
Stronger storytelling around projects and impact.
Muskan's Note
The new DesignOGC website is more than a portfolio — it’s a digital face card that communicates purpose, builds trust, and fosters global collaboration in the built environment space.