DesignOGC -Visual Identity
DesignOGC is a mission-driven visual identity built around the belief that joyful, inclusive neighborhoods are the foundation of better futures. The system translates values of co-creation, equity, and transformation into a scalable, flexible brand language that resonates across urban and rural contexts.
About
Client: DesignOGC
Contribution: Brand Identity, Video Creation, Graphic Design
Year: 2023
Problems to Solve
DesignOGC needed a brand identity that went beyond visuals — one that could:
Communicate trust, creativity, and collaboration.
Feel emotionally resonant yet adaptable across scales.
Build recognition while inviting shared ownership and participation.
Solution
As lead designer, I created a visual system anchored in meaning:
Logo: Inner “D” for Design + three outer curves for “OGC,” with negative space signaling openness.
Color Palette: Dark Blue (trust), Robin’s Egg Blue (empathy), Grey (neutrality), Yellow (hope), Cerise (impact).
Typography: Century Gothic for modernity, approachability, and dependability.
Visual Language: Modular shapes extended into icons, layouts, and stories — making the brand adaptable and alive.
Features of the Platform
Scalable identity adaptable to both urban and rural contexts.
Flexible system using logo-derived shapes for storytelling.
Modular framework ensuring consistency across formats.
Design
Meaningful logo merging form and purpose.
Vibrant, intentional color system tied to values.
Typeface choice balancing modernity and warmth.
Results
A visual identity that is more than design — it’s a signal of trust, openness, and shared transformation, inviting communities to see themselves in the brand.
Muskan's Note
DesignOGC now stands as a purpose-driven identity, combining clarity, adaptability, and emotional resonance to build stronger, inclusive neighborhoods.